Essential brand/organization information.
| Parameter | Description | Type | Status | |
|---|---|---|---|---|
| Name | title | The common name of the entity/organization. | String | required |
| Logo Filename | logo | The primary logo or lettermark for the brand. SVG or Transparent background highly suggested. Wikipedia likely already has this. Upload fair-use files with /wiki/Special:Upload (Insert>Images>Upload>Default Upload Page).
| File | suggested |
| Cover Image | cover | A decorative/contextual image of the brand's real world presence (e.g. storefront, distincive facilities). Wikimedia Commons likely already has one, which you can link directly by filename, using their "use this image" button.
| File | suggested |
| Cover Caption | coverCaption | Brief, literal description of the provided cover image. | String | optional |
| Parent Entity | parent | If part of an umbrella organization, the name of the parent company.
| Page name | optional |
| Products/Services | products | The consumer-facing offerings of the brand; mainly to aid product-based searches.
| Page name | optional |